OM MOTORS

An automotive concept, made interactive

Explore the designInteractive automotive concept

The OM Motors WebGL showcase — an actual browser screenshot.

Project overview

An automotive concept, made interactive

A responsive automotive concept website bringing together a reveal film, editorial vehicle imagery and a WebGL showcase with five paint finishes, orbit and zoom controls. The work presents a concept vehicle, not a production vehicle configuration.

Discipline: Brand & Experience
Focus: Interactive 3D · Automotive experience · Responsive website

The direction

The idea, in the detail.

Make the vehicle the interaction. A dark, restrained visual system leaves room for the form, the film and a tactile change of perspective.

The experience

What you can explore.

See the three-dimensional concept viewer, reveal-film section and mobile opening. These reviewed screenshots come from the working local website. The vehicle model is an AI-assisted reconstruction of the supplied concept reference.

A closer look